If you and your company used Teradata to do something awesome, we want to hear about it! We award our customers who have gone above and beyond their organization’s business goals. Our independent judges are specifically looking for each project’s ability to demonstrate bottom line impact such as financial return through revenue or cost savings, customer impact, strategic advantage to the business, or its ability to spark better business decisions.
Solutions that improve business decision making by increasing the accuracy or speed of business insights, and by delivering measurable improvements in revenue, organizational performance and/or productivity. Entries may describe analytic solutions that are based on customer data, operational data, and/or financial data, and/or deliver actionable insights based on multiple data sources, platforms, applications or tools, or on multiple types of data.
2015 Winner: Analytical Excellence
Transformation from Product Oriented to Customer Centric Marketing Synopsis: Saudi Telecom Company (STC) is nominated for converting STCs product
centric approach to customer centric approach. Using the Teradata Unified Data Architecture (UDA), the customer lifecycle management business unit has initiated & governed a complex set of Adv. Analytics & Big Data tasks to deliver both short & long term goals around customer lifecycle management. STC also streamlined campaign management and customer touch points in order to maximize efficiencies around customer focus data driven strategy.
This solution has changed the way the Saudi Telecom traditionally views its data assets, and adds a level of innovation not seen before within the company.
Janssen Research & Development, LLC
Project: Patient Data Warehouse
Navy Cyber Defense Operations Command
Project: Navy Cyber Defense Operations Command
Project: Customer Atmosphere Analytics: The Collective Voice of the Client